He's my brother, after all! But that said, even my brother's olive oil would not be sold on this site if did not meet our high standards for quality and flavor. There is more olive oil produced in our Southern Italian home region of Puglia than in any other region, and admittedly not all of it is top-notch. Peppino's oil is. Aficionados often say that fine Apulian oil has a balanced flavor that makes it a good all purpose oil. It lacks the firm sharpness of many Tuscan oils, and is sweeter and fuller than oils from the North as the result of the warmer climate and longer growing season in Italy's South. Peppino's oil is peppery and heavy. My brother takes all the safeguards that any top vintner would in assuring premium quality and, of course, he takes great pride in having his oil available to the increasingly sophisticated American palate. As he would say, This oil is liquid gold.¯